The Marketing Club of BBA, Department of Business Administration (DBA), CBSA organized an engaging event "Brand Wars" on 24th September, 2026, at the Seminar Hall. The event comprised two exciting activities aimed at enhancing students' creativity, marketing skills, communication, and entrepreneurial thinking. The first activity, "Brand Wars", was a team-based competition in which students worked in teams of 2–3 members to create and present their own brand, covering aspects such as brand name, product, logo, tagline, target customer, USP, and pricing. The second activity, "Pitch It or Lose It", was an individual competition where participants were challenged to deliver a convincing 60-second product pitch, testing their persuasion, confidence, creativity, and presentation skills. The event witnessed enthusiastic participation from students, who actively engaged in both activities and thoroughly enjoyed the competitive and interactive experience. The activities provided students with practical exposure to branding, product positioning, customer orientation, and persuasive communication while encouraging teamwork and innovative thinking. The winners were felicitated with certificates in recognition of their performance. Overall, the event was a successful and enriching learning experience that effectively combined marketing concepts with creativity, competition, and hands-on learning.
