MBA Department
Program Information
Chandigarh Business School of Administration (CBSA), CGC, Landran offers a full-time, two-year MBA Program approved by All India Council for Technical Education (AICTE), New Delhi and affiliated to I.K. Gujral Punjab Technical University Jalandhar. The MBA degree course lays emphasis on instilling the fundamentals of business and management to transform the students into future business leaders. The course content is aimed to bring a student closer to business realities and make them aware of global cultural, socio-economic and technological contexts. In the first year of MBA, students learn the fundamental management subjects and in the second year opt for specialisation subjects. The specialisations are offered in the domains of Marketing, Finance, HR and Business Analytics. Chandigarh Business School of Administration also offers an MBA (DM) — MBA in Digital Marketing — to equip students with contemporary digital marketing skills and data-driven campaign management.
MBA (DM) — MBA in Digital Marketing prepares students for the rapidly evolving digital economy by combining core marketing theory with hands-on training in SEO, SEM, social media, content strategy, analytics and marketing automation. The program equips graduates to design data-driven digital campaigns, measure online performance, and lead digital transformation initiatives across industries.
