The Department of Business Administration (DBA), Chandigarh Business School of Administration (CBSA), organized an expert talk on “Digital Marketing” on 7th October 2026. The session was delivered by Mr. Mani Sharma, General Manager, Rocksoft Solutions Pvt. Ltd., with the aim of providing students with practical insights into the evolving field of digital marketing and its growing importance in the modern business environment. The expert shared valuable insights into digital platforms, digital marketing strategies, customer engagement, content creation, social media marketing, and the role of emerging digital tools in business. The session familiarized students with current industry trends and the skills required to build successful careers in the digital marketing domain. It also encouraged students to enhance their understanding of digital business practices and develop relevant professional competencies. Overall, the expert talk provided valuable industry exposure and served as an enriching learning experience for the students.
