Department of Commerce, Chandigarh Business School of Administration organized a
Workshop on Effective Sales and Marketing Strategies. The workshop was conducted with
the objective to familiarize the students with the advanced marketing strategies. The resource
person for the session was Mr. Navjot Singh Kahlon, Relationship Manager, HDFC Bank Ltd.
Sector 19, Chandigarh. The speaker explained the importance of embracing digital platforms for
enhancing sales and growth of any business. He shared examples gained from his personal
experiences highlighting the role of understanding the product completely before stepping into
the sales process. A total number of 85 students from B.COM participated in the session. The
session received positive feedback from attendees with many appreciating real world examples
provided by the speaker. The session was concluded with felicitation of guest and vote of thanks
by Dr. Seema Saini, HOD Department of Commerce.
