Expert Details: Name: Mr Ajay Aggarwal Designation:Digital Marketing Trainer and Consultant Organization: Indian School of Digital Marketing Management & Technology, Mohali
Brief details of the event highlights: MBA Department, Chandigarh Business School of Administration, Landran, organized a five days “Workshop on Digital Marketing” in collaboration with Indian School of Digital Marketing Management and Technology from 28th February- 4th March, 2022. The resource person of this workshop was Mr Ajay Aggarwal; a Digital Marketing Trainer and Consultant with 30+ years of experience. He has more than 25000 hours of digital marketing teaching experience. The main goal for organizing the workshop was to learn the various dimensions of digital marketing. The students learned about building the website, creating blog entries, search engine optimization, email marketing, social media marketing, web analytics and mobile marketing. Student Feedback: The workshop Students participated very enthusiastically.
Faculty Coordinator Name: Ms. Neetu Chaudhary, Assistant Professor, CBSA, MBA Dept., & neetu.4867@cgc.edu.in
Number of participants:Students -85
Learning Outcomes: This event helped in attaining:
PO1- Business Environment and Domain Knowledge.
PO2- Critical thinking, Business Analysis, Problem Solving and Innovative Solutions.
PSO1- Develop the students into effective leaders and administrators ready to face the challenges of corporate world.
