Impact of the Role of Digital Marketing in Start-up Growth

Expert Details:

• Name: Mr. Mani Sharma
• Designation: Business Analyst, Expert in Digital Marketing
• Organisation: NOVEM Controls

Summary report of the event:

Department of Business Administration, CBSA organized an expert session on “Impact of the Role of Digital Marketing in Start-up Growth” as a part of the series of IIC activities on 18th October, 2024. In this session the speaker Mr. Mani Sharma, a Business Analyst and Expert in Digital Marketing in Novem Controls shared his valuable insights related to the business world, attracting an audience of students and faculty members eager to learn about how digital marketing drives growth for start-ups. The event provided a platform for discussing key strategies, tools, and trends that start-ups can leverage to accelerate their growth in today's digital-first world. The event was concluded with felicitation of the guest and thankful note was delivered by Dr. Preeti Sharma, HOD of BBA Department.

Objectives of Session are as follow:

• To highlight the significance of digital marketing in the success of start-ups.
• To share best practices and insights on how start-ups can maximize their digital presence and marketing efforts.
• To provide networking opportunities for start-up founders, marketing experts, and potential investors.
• To explore emerging trends and future challenges in digital marketing for start-ups.

Number of Participants: A total number of 80 students from BBA participated in the workshop. Faculty count- 2

Student Feedback: The majority of students found the event to be informative and inspiring, especially in terms of understanding how digital marketing plays a pivotal role in start-up growth. The practical takeaways from the expert talk were well-received, and students felt that the digital marketing opportunities and platforms available were a valuable addition to their learning experience.

Faculty Coordinator Name, Designation, Dept. Name & Email ID:

Ms.Sonal Walia , Assistant Professor , Department of Business Administration, Email id: sonal.5840@cgc.edu.in

Ms. Mandeep Kaur ,Assistant Professor , Department of Business Administration, Email id: mandeep.5922@cgc.edu.in

Learning Outcomes:

• Understanding the Importance of Digital Marketing for Start-up Growth.
• Leveraging Social Media Platforms for Business Growth.
• Developing Effective Content Marketing Strategies.
• Exploring Influencer and Affiliate Marketing Tactics.
• Applying Data-Driven Marketing Decisions.
• Adapting to Emerging Trends and Challenges in Digital Marketing.

This event helped in attaining:

PO 1: Apply Business Knowledge and Strategies to solve Complexities of Various Domains of Business.

PO 3: Make use of Knowledge and Understanding of all Spheres of business for Effective Global Administration.