Department of Business Administration (BBA), CBSA undertook an industrial visit to Grazitti Interactive on 6th August, 2026 to gain practical exposure to the field of AI and digital marketing. The students were guided by the technical team of the organization, who explained the organizational workflow, training structure and operational processes of the company. The visit successfully bridged the gap between theoretical knowledge and practical industrial applications, enriching students understanding of AI and digital marketing and modern business operations. They also gained insights on how AI driven campaigns are made to increase visibility, grow traffic and boost conversions. Students were also apprised on how data science turns complex data into clear, actionable insights to help with better decision making.
