Brief details of the event highlights: MBA Dept., CBSA organized an industrial visit to Hella India Lighting Ltd., on 25th March, 2022. The students were apprised of different processes starting from the procurement of raw materials to the final products. Mr. Vikram and Mr. Mukesh, Production Managers working with Hella India explained their strategies and adoption of the concept of innovativeness on how to attract and retain customers. Students also actively participated in the interaction session during the visit, overall, it was a great learning experience. Response of the audience/ learning for the students: The session was interactive as the students and faculty members actively participated in the interaction.
Faculty Coordinator Name Mobile & Email ID: Dr. Sonika, Assistant Professor, MBA Dept., CBSA (sonika.4828@cgc.edu.in) Dr. Pratibha, Assistant Professor, MBA Dept., CBSA (pratibha.4813@cgc.edu.in)
Number of participants : 77 students and 2 faculty members
Learning Outcomes: Students acquired knowledge for the real time working of the manufacturing process of lighting and electronic products. Students came to know about the professional work culture of Hella and discussed about the customer retention with the highly trained professionals along with the Production Managers working with Hella India Lighting Ltd.
This event helped in attaining:
PO: Ability to identify different aspects of global business and understanding cross-cultural consumer behavior.
PSO: The event helped the students in developing qualities of becoming effective leaders and administrators to get ready to face the challenges of corporate world. The students also learnt about leading the teams across organizational boundaries and maximizing the usage of diversified skills of team members.
