Brief details of the event: MBA Dept., Chandigarh Business School of Administration, Landran organized an expert talk under the umbrella of Varta series on “Leadership Challenges for the Budding Marketing Professionals” on 16th March 2022. The expert of the session was Mr. Shrish Mudgal, Regional Head (Market Development), Business Standard. The objective of this session was to provide assistance to the 2nd semester students to opt for specialization wisely as per the career opportunities and requirements of marketing domain.
Response of the audience: The students found the session informative.
Faculty Coordinator Name & Email ID: Dr. Nayanpreet Kaur Assistant Professor, MBA Dept., CBSA; nayanpreet.4881@cgc.edu.in
Number of participants: 90 students and 8 faculty members.
Learning Outcomes: Mr. Shrish started the session by explaining the difference between leader and manager. He explained many leadership qualities which makes leadership role better than a manager. He also focused on the ways which are helpful to cope up with challenges in industry. The session also detailed regarding the concept of learn, unlearn and re-learn to be an on-going process. With the help of animated videos, he explained differences between professionals. At last, he conducted a quiz for students and students participated it in actively.
Learning Outcomes: The students gained in depth knowledge about financial domain. This session helped in attaining:
PO1: Business Environment and Domain Knowledge
PO2: Critical thinking, Business Analysis and Innovative Solutions
PO6: Leadership and Teamwork
PSO1: Develop the students into effective leaders and administrators ready to face the challenges of the corporate world
PSO3: Provide necessary inputs on strategies to be followed to become effective entrepreneurs.
