Summary report of the event: Marketing Club of MBA Dept., CBSA, Landran organized an event on “Marketing Wizard: Unleashing Innovation” on 24th September 2024. In this event, 20 teams participated with 2 participants from each team. Teams endorsed the product with their unique marketing strategies and ideas within the time limit of 3 minutes in front of judges.
Objectives of Marketing Wizards:
The Marketing Club successfully hosted the event “Marketing Wizard: Unleashing Innovation” with a specific focus on Unleashing innovations. This event aimed to provide students with a platform to present their innovative product ideas and develop persuasive marketing pitches, honing their entrepreneurial and marketing skills. The competition was intense, with teams showcasing a wide array of innovative products ranging from tech-driven solutions to eco-friendly consumer goods.
The students secured Top 3 positions respectively:
| Position | Name | Course | Roll No. | Semester |
|---|---|---|---|---|
| 1st | Shivam Baweja | MBA | CEC248088 | 1st |
| Kartik Raj Gautam | CEC248043 | |||
| 2nd | Prateek Yadav | MBA | CEC248128 | 1st |
| Shweta Singh | CEC248096 | |||
| 3rd | Lakshita Rana | MBA | COE243556 | 1st |
| Pragti Khariyal | COE243576 |
Evaluation Criteria:
A total of 20 teams participated in the competition, each bringing a unique and innovative product idea. The pitches were evaluated on several criteria, including: creativity, innovation, market viability, marketing strategy and presentation skills.
Marketing club invited student teams to conceptualize and pitch a product to a panel of industry experts and faculty members. Each team was required to present a comprehensive marketing plan, covering key aspects such as target audience, market positioning, competitive analysis, pricing strategies, and promotional tactics. The panel of judges provided valuable feedback to each team, offering insights into how their pitches could be improved and what aspects of the marketing strategy needed further refinement.
The Chief Guest of the event and HOD of MBA Department Dr. Charu Mehan, addressed the audience and encouraged each one of them to participate with more enthusiasm.
Student Feedback: The students found the event quite informative and interesting.
Faculty Coordinator Name, Designation, Dept.Name& Email ID: Dr.Maninder Singh Gill, Associate Professor, MBA Department, maninder.5148 @cgc.edu.in
Number of participants: 20 Teams comprising of students (2 members each)
Learning Outcomes: This event helped in attaining:
