MBA Department Workshop on Business Education and Sustainable Development

1. Expert Detail

• Name: Mr.Sebastiaan Boussauw

• Designation : Lecturer

• Organization: UCLL, Belgium

2. Brief details of the event highlights: The Department of International Affairs organized a workshop on Business Education and Sustainable Development on 3rd January, 2020. The workshop was conducted by Mr. Sebastiaan Boussauw.

3. Response of the audience: The session was very informative and interactive.

4. Faculty Coordinator Name & Email ID: Ms Parinita Malhotra; parinita.cbs@cgc.edu.in

5. Number of participants: 30 + Faculty members

6. Learning Outcomes: The session was very informative and relevant. Mr. Boussauw discussed about the concept of Marketing and Consumer Behavior vis-a-vis sustainability and its significance for businesses that want to keep or attract consumers with mindsets toward the environment, social issues, and economic growth.