The Marketing Club of the BBA Department, Chandigarh Business School of Administration (CBSA) organized an engaging event titled “Sell It in 60: One Reel One Minute” on 12th September 2025 at 1:30 PM in the Seminar Hall. The event aimed to provide a platform for students to demonstrate their marketing acumen, creativity, and quick-thinking abilities by presenting a compelling pitch within just one minute. Each participant had the challenge of creating an impactful “reel-style” presentation, combining innovative ideas with persuasive delivery. Students enthusiastically took part and showcased their skills with a variety of unique and imaginative pitches. The judgment was carried out on three main parameters – creativity of the pitch, persuasiveness, and presentation skills which highlighted the participants’ ability to think outside the box while also communicating effectively. The event turned out to be not only competitive but also highly interactive and enjoyable. It encouraged participants to step out of their comfort zone, boosted their confidence, and gave them exposure to real-world marketing scenarios in a simulated environment. Overall, “Sell It in 60: One Reel One Minute” was a successful initiative by the Marketing Club that reflected the talent, energy, and innovative spirit of the BBA students. It proved to be a valuable learning experience that combined knowledge, creativity, and fun.
