Expert Details Name: Mr. Vikas Designation: Expert in Digital Marketing Organization: Kaizen Solutions Ltd.
Brief details of the event highlights: MBA Dept., Chandigarh Business School of Administration organized a Summer Course on Digital Marketing for all disciplines. The duration of course was 30 days plus 15 days on live projects and it started on 25th July 2022. The course was open to students, faculty members and researchers to enable them to learn and understand electronic exchange and business including EFT (Electronic Funds Transfer), smart cards and electronic money security issues and networks internets, intranets and extranets business models and e‐commerce the internet customer and marketing economics and e‐commerce taxation. The module was designed to provide the students with coverage of the e‐Business & e‐Commerce concepts and technologies.
Student Feedback: Students came to know about different applications with which they can enhance their knowledge about digital marketing. Students also developed their websites and live projects.
Faculty Coordinator Name, Designation, Dept. Name & Email ID: Dr. Kismat Kaur, Associate Professor, MBA, CBSA, kismat.3995@cgc.edu.in
Number of participants: 43
Learning Outcomes: 1. Understanding of the key concepts and trends associated with Digital Marketing & Internet Technologies. 2. Hands on familiarity with the leading tools and techniques used in the customer– facing aspects of Digital Marketing & Internet Technologies.
This event helped in attaining: PO Foster Analytical and critical thinking abilities for decision making.
