Workshop on Business Model Canvas (BMC)

Expert Details

• Mr. Sarthak Sharma, Founder of Digital Prerna

Summary report of the event: Department of Commerce organized a two days workshop on Business Model Canvas on 20th-21st March 2023.The objective of this event was to make students aware about the Digital marketing and content marketing strategies to uplift the business and enterprises in today’s world by ensuring access to appropriate financial & managerial products. The speaker appropriately showed and explained the aspects of business model canvas which helped the student to gather the knowledge and skills about the business enterprises. This activity was conducted at department level to educate student regarding financial security and services.

Student Feedback: The session was interactive and knowledgeable.

Faculty Coordinator Name, Designation, Dept. Name & Email ID:

Ms. Sarabjit kaur (Assistant Professor, Department of Commerce, sarabjit.3727@cgc.edu.in )

Ms. Kirti Sharma (Assistant Professor, Department of Commerce, kirti.5125@cgc.edu.in )

Number of participants: Student count- 90 and Faculty count-8

Learning Outcomes:

• To create a financial awareness and to help students to manage money more effectively to achieve financial well being by ensuring access to appropriate financial products. To give the basic insights of Digital Marketing and content creation.
• This event helped in attaining: PO: Gives students the opportunity to experience both theory and practice in the area of commerce, which encompasses such topics as accounting, finance, management, economics, laws, taxation, e-commerce, banking, insurance, Business Statistics, analytics and the environment.